His personal work aims to redefine the resources available to the human population, reinventing the discarded into objets d’art and multimedia public art installations reflective of the human comportment. He is focused towards exploring social and cultural responsibilities that we face and create as urban citizens: ethically tethered to residue, whether tangible or immaterial. His vision is concerned with the impressions people leave in a specific place, provoking viewers to realign limits when addressing the environment, a skepticism that has proven to be virtuous and disciplined, both part and parcel.

In 2015 his public art installation PopDogs was shown at the Queens Museum, together with a public panel organized by the artist to discuss dog overpopulation worldwide and the infinitive cycle of craving consumption and abandonment. In the same year he showed his art design piece Cloche Sofa at Art Basel Miami and in 2016 held a solo show in a Chelsea gallery.

In 2013 and 2011 he received first prize from A’ Design Award for his work, demonstrating a crucial understanding of design and functionality.

Likewise, between 2010 and 2005, he worked as a creative director for TBWA/World dividing his time between Europe and America. Sampietro worked worldwide for all brands of Merisant’s Portfolio, developing the new brand, Sweet Simplicity, rebranding Stokke worldwide and working constantly for brands of Pernot Richard including Chivas and Jameson.

He started his career in Milan where between 1998 and 2004 working for Publicis, Arnold Worldwide and Leo Burnett, generating a European campaign for Nintendo, Mc Donalds, Gordon, Bracco and Fiat. During his early years he was recognized as Most Promising and earned a Clio Award as one of twelve Future Gold, Young Creatives in the world and the opportunity to represent Italy at Clio Festival 2004 in Miami. He has been awarded Eurobest Bronze and gold awards at the Italian Art Director’s Club and the Epica Awards.

His personal work won in the Experimental category in the Tirana International Film Festival 2013 and the Brooklyn Film Festival 2013. His piece Cloche Chair, Premio Scultura Urbana won the Celeste Prize in 2012. His work has appeared in exhibitions at the Berlin Short Film Festival, Figment (NYC), Dumbo Art festival, Galleria Rossana Orlandi (Milan), the Museum of Design (Como) Galleria Ca’ D’oro (Chelsea) and Queens Museum of art. His work has been featured in The Financial Times, The Washington Post, El Pais, Corriere Della Sera, Public Art Review, and Artsy among other publications.

A relentless traveller of over 63 countries, Sampietro is well versed in the cultures of Central and South American culture as well as fluent in Italian, English, Portuguese and Spanish. Worldwide experience and dynamism in direction enables Sampietro to capture the soul of a brand successfully across all media.