ARTEX

Artex is Coteminas, one of the largest textile companies in the world. There are 15 plants in Brazil, 5 in the U.S., one in Argentina and one in Mexico, with more than 15 thousand employees. Using the latest technology, Coteminas produces yarn, fabrics, textiles, bedding, bath and table, twills and jeans, always with the best quality, highly competitive costs and in accordance with the latest market trends.

CURATORIAL PROJECT: ArTex Plaza Hotel Blumenao

ArtTex creates a curatorial event, an annual exhibition that transforms a section of Plaza Hotel Blumenao into an art installation site featuring: sculpture, video, sound and performance, and utilizes a complete range of Artex products. Each year, about 20 artists are invited to transform the hotel into an environment of conceptual art that is on view during the Texfair.

 

Main Event: Hotel Swimming Pool *

 

 

Rooms: 12 Suites*

                     

 

 

Common area: Hotel Lounge*

 

 

Artistic performance: Hotel Room*

 

 

Night parade: Outside Area*

 

 

Marketing Material: APP + Limited Edition Sheets

      

 

The show attracts thousands of people, and continues to be the only recurring exhibition featuring emerging contemporary artists. Patrocinate by Artex is one of the best events in the state of Santa Catarina, and has been used by the company to create new products inspired by each artist.

 

 

 

LOCATION: 

Texfair Home (Fiera international textile products for the home), is the largest home textile fair of South America, which happens every February in Blumenau  (German Village Park). The Fair features daily coverage from journalists, and media providing special coverage and live broadcasts. The Texfair, exclusively geared toward retailers, buyers and professionals, showcases launches of bed, desk, shower curtain, rugs and décor segments. The Texfair Home features 400 brands among the leading manufacturers of home textiles from around the country, promoting the releases of their new product lines. Over 20,000 qualified buyers from all over Brazil and abroad  visit the fair. 

Hotel Plaza Blumenau:  Winner of the Best Hotel of 2011. Hotel Plaza Blumenau is situated in the center of Blumenau, holds 123 guest rooms, seven suites,  a Presidential Suite, a restaurant,  swimming pool, fitness center, conference center and parking.

 

       
*Photos are from differing events around the world depicting what this event would be like, should it be executed